Using Seo and Content Marketing For Successful Business
In recent years, one thing has become the concern of all “digital marketers” content is king and an important point of any of visibility optimization strategy on search engines.
It should be noted that consumers are looking for unique information that teaches them something new.Result: a good content strategy can generate sales. By cons, if your content does not appear among the first page of Google, your prospects will never convert into buyers. How to handle the situation?
Marketing content dominant in 2016
This year the Marketing content has taken the lead in relation to SEO , but as Neil Patel wrote in Quick Sprout article: ” The Marketing of content and SEO always go hand in hand … If you want to generate quality traffic, you should combine your marketing content with your SEO efforts. “See how this can be done.
Let’s jump right in.
Here is the deal:
If you’re serious about getting results and successful in your Business, these are the steps you need to know:
Create a blog
When talking about content marketing, creating a blog is a “must do”. If you do not have one, remember to create and then to relate with your website before joining the Marketing content in your SEO strategies. A professional website is the best place where you can publish your content mainly.But beware ! It would set up a marketing plan well thought content.
Now that you understand how important a blog is for your business let’s straight away go and learn about some development Strategies.
Content development strategies
A good tip to remember: a blog is not where you’re going to offer sales promotions. Keep advertisements to your mailing campaigns. Instead, show your readers “how your business will help communities or try to focus on a new product in your market. “Search Engine Land suggested:” You will sell more by not selling. ” Now get out your notepad and color pens and take good note of the tips that follow:
- Put yourself in the place of your customers
- Try to know their passions and emotions
- Make a direct or indirect approach of crowdsourcing
- Be aware of your market and strategies of your competitors
- Submit news stories
All about videos
At some point, add a picture to Marketing content was a good initiative for the whole is captivating, but with the recent explosion of video marketing, it should not be limited to images. When you import a video on YouTube or Facebook, should now think to insert also the same on your blog.
Do you know ?
- 78% of people watch online videos every week
- 55% of people watch videos daily
- In 2017, experts believe that 69% of traffic to a website will be generated from videos.
- 52% content providing the best ROI (Return on Investment) are movies.
“Quality is synonymous with quantity”
Last year, Google has made an update in terms of quality content. The famous search engine so reward the best content and penalizes those who do not. Google may be a Santa Claus, but also an Ebenezer Scrooge. But even if Google has not updated its system, it is always good to focus on content production with better quality. You have nothing to lose.
Read the suggestions of Forbes Contributor Jayson De Mers:
- Use an appropriate length
- Illustrate the content with videos, pictures, video and other media
- Use correct syntax and spelling
- While laying out text
- To call on specialists in content writing
- Integrate Content Marketing with Social Media
- Using internal and external links
- Produce a value
Marketing for your SEO and your content
Your job, as a creator of content, does not end after you finish an article. Marketing content is just part of the content creation. You already know that you must share your content on social media, but there are-are other places where you could promote?
Try using the following:
- Email Marketing
- The signatures of Email
- The advertisements on search engines
You now have close to hand the keys to optimizing your visibility on Google, your turn to make your business a success.
Well i have kept all the required points that will help you and your business to become successful.
Now It’s Your Turn
If you have any doubts regarding seo and content marketing feel free to ask us via comments section and we’ll get back to you as soon as possible.
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