7 Essential Strategies for Growing a Successful Blog
A lifetime ago, I shared a really powerful post with ViralWriter Community on how to become a successful blogger. So in a way, these strategies of growing a successful blog should be its continuation, perhaps, an update of that post.
Okay, I have noticed that everyone wants to become really successful at whatever it is they do, in this case, blogging.
I am not sure I know of anyone who doesn’t want to achieve success with their blogs. I know I do want to get to that point where I can cross my leg, relax and munch on some pizza knowing that I am living the internet lifestyle.
I mean I want to get to that point where like, Ryan Biddulph; I can travel all across the world enjoying myself to the full.
Let me guess.
You want to take your girlfriend to the Grammies, to trips across the world and yes, become a highly placed person in the society in which you belong.
Well, that’s cool but you will need to first use my strategies of growing a successful blog to be able to achieve these feats and any other I didn’t mention here.
But hey, I should warn you that this is a really long article and it is over 2k words long. So please take your time to read it and read it carefully. If you have to bookmark, please do just so you can read it later, at your leisure time.
So you’ll like to use my brain?
Here you go!
7 Essential Strategies for Growing a Successful blog…
#1. Define your target audience and serve them
This strategy has to be the first on this list as it stands to be the most important.
A sage once remarked, “He who doesn’t stand for something will definitely fall for everything”. That’s exactly what happens to people who fail to clearly define their purpose in life. Who fail to know the reason why they do what they do.
What’s your BIG why?
You don’t get to know your big why when you are yet to define what it is you are wired to do or the people you are meant to serve.
I have been around the internet web for quite a while and I know exactly what it means to find your voice and speak into the void (internet village) your knowledge and experiences about the topic so dare to your heart.
Who do you help?
Who is your target audience?
What message do you share with/to them?
How do you plan to take them from where they are now to where they ought to be?
These and many more questions are what you will need to pose to your-business-self and sincerely answer them if you were to get past the first stage of growing a successful blog.
So you are asking, “Why do I need to answer these questions before am able to grow a successful blog?”
I will be very straight and sincere with you.
You don’t grow a blog, let alone grow an audience who are hungry and as such conglomerate around your blog by serving them junks and perhaps, brilliant stuff that just doesn’t fit into their necessities.
Got my drift?
Glad you do!
You see, when you have successfully crafted for yourself a niche, it becomes easier to drive your target audience in into reading your blog and yes, it makes promoting your blog relatively easier and fun thing to do.
The more narrowly your niche, the easier it is for you to weave and churn out contents that caters to your audiences’ needs. I should add, the more easily your advertisement and promotional contents/messages becomes clearer to them. You know that means for more sales, right?
Take my advice: Take your time to check the market structure to see what people are interested in and if you have the serious passion for that thing, then start out with it already!
#2. Get a matching domain name and a top class web host
A matching domain name and a top class web host!
I had to exclaim that just so I know you heard me clearly. Oh, wait… I mean just so I know your read well the sub-heading. 🙂
A lot of people in the bid to quickly open their own online shop, call it a blog, they hastily buy just an anyhow domain name and will now have to hassle about changing and redirecting the old domain name to the newly gotten name.
That’s a lot of trouble. Not so?
Well, others are calmer in the areas of getting a good domain name but are not when it comes to getting a top class and yes, reliable web host.
See, you don’t want to do one thing right and the other wrong. It just goes to hurt your whole effort. Trust me it can be really tiring and frustrating too. I am speaking from a first-hand experience and I know what the H*** am saying!
So, folks, you want to really take my advice, perhaps, my one-million-dollar strategy of growing a successful blog? Then you have to make sure you get a perfect domain name and a good, fast-blazing, and reliable web host.
It would make huge sense to check out Oleg’s wonderful post where he extensively shared the 12 Critical Things to Do Before making Your Website Live. This is one article I have recently been pointing my clients to when I want them to get the whole idea I share with them when working on their website projects. That way, my life becomes much easier. 🙂
#3. Let quality be your forte
Quality, not quantity should be your forte!
People should know you as one who is quality-filled in their content and everything they do.
I bet the reason why you read the blogs you read or the books you consume is largely because of how quality-filled, useful and helpful they are to improving your knowledge and growing you as a person.
And hey, when you are about quality, it wouldn’t, at any time, come across your mind to steal other people’s intellectual property (content). But you will learn and know how to tap into the recess of your mind to fetch out quality and excellent-filled words that will later make for an article published on your blog or other people’s blog, just as I am doing here.
The moment people see that you are about sharing quality write-ups, they will pay more attention to you and what you share and as such come chilling around your blog in consumption of your blog posts. And you can be sure that they will definitely turn your blog into a community of like passion men and women.
But it starts from the place of QUALITY, not QUANTITY!
#4. Regularly update your blog
How often do you update your blog?
Do you update your blog daily, weekly, or monthly?
You are a direct reflection of your blog. How often you update your blog shows your level of commitment to life and everything else in-between.
When you are not consistent with sharing your knowledge with the people that make up your audience, you simply are telling them that they shouldn’t trust you, that you are a joke and are not in for a serious business.
See, there are a lot of reasons why people blog. In fact, there are some people who are just in it for the fun, they share the things that interest them and they publish whenever they deem fit.
You definitely don’t want to be found doing this if you are into blogging for helping people get out from where they are to where they ought to be.
Remember, that these people are coming to read your blog because they feel you solve their pained-points, that is, their problems and worries in a special way. You mustn’t let them think otherwise of your person, else you risk the chances of losing them to your competitors.
Albeit, you want to choose a good posting frequency as it helps your readers to expect your habitually good and well-woven words.
For me, I like to publish my masterpieces on Mondays, Tuesdays, and Fridays. I publish interviews on Saturdays and I use the other days to actively promote the blog posts. I will talk about that in the 6th point.
After all said and done, people and Google love blogs that up to date, not dead blogs.
#5. Make your blog interactive
How do you make your blog interactive when you are not about sharing invaluable and quality pieces?
How can you get them coming around when you are not updating your blog frequently?
Interactive blogs are blogs who have a human perspective and one that encourages feedbacks, shares, comments and allows for interaction.
If you seek to grow your blog and make it really engaging, then you will want to carry your readers along by sharing their contents as a guest blog or write and celebrate them in your next blog post. This way you can be sure they will share the heck out of the post, which will mean for more website traffic and of course help you make even more money online.
Another great way to make your blog interactive and go viral is to simply make use of ‘share buttons’ on your blog, which people can use to share the heck out of your post.
The more people stop by your blog, the more the chances of them dropping their two cents thoughts on your great blog posts. It’s that simple!
#6. Actively promote your blog
To grow a really successful blog requires that you follow the 20/80 percent rule.
I can already see you asking, ‘What is 20/80 percent rule?’
Well, what that simply means is that you write and publish blog posts 20% of the time and actively promote (write for other blogs in the same niche as you, comment on blogs from around the web, share your blog posts on social bookmarking sites such as Klinkk, kingged, and a host of such sites and of course on social networking sites) your blog and her posts 80% of the time.
Religiously doing this is surely going to bring about a lip-smacking and an outrageously humongous result for you, that you will have no choice but to find and thank me for sharing these strategies of growing a successful blog with you.
Let me remind you, gone were the days when the ‘Build it, they will come’ works for digital marketers. Not anymore. You want to drive massive website traffic and make huge money online, you will need to get your hands REALLY DIRTY as to sharing the word about your blog to the world around you.
Recommended for you: 6 CONTENT MARKETING ELEMENTS YOU CAN’T AVOID
#7. Make your blog’s design highly profession
Again, your blog is a direct reflection of who you are. If you have a not-so-cool website, then people will believe that you are a not-so-cool person.
So how do you prove them wrong?
You prove them wrong by simply creating a really COOL, SLICK, COZY, SPECTACULAR website, which will concurrently bedazzle them into finding their way to your domain “blog” every now and then.
If you have to hire this out to a website design, please, by all means, do. And you must get one with a track record of creating scintillatingly and sparkling and yes, highly professional designs.
I mean there are some blogs I visit and read, not because of their highly and qualitative write-ups (though it’s also a huge criterion), but because of their amazingly great design.
Neil’s Quick Sprout for example. Really, it has this menacing way of drawing you in to keep clicking, reading, commenting and sharing the blog posts.
Isn’t that why we all want to create a blog? Isn’t this our definition of a successful blog?
You can trust that when the above keep happening consistently, you will but make consistent money online.
Initially, I was going to share just 3 strategies of growing a successful blog but the god of words had to turn things around by blessing me with words that have eventually filled up the white space on my visual editor.
So I want to believe that if you will but follow the strategies I have so well shared in this masterpiece, you would have doubled your earnings online as per the huge success of your great blog.
Now, I know this is a lot to take in in one single post, so please do well to bookmark this page and revert to it later, at your leisure time.
As you must have noticed, I took my time to churn this out and it shouldn’t be a bad idea if you will reward my time of writing this by helping me share the heck out of this post via social networking sites that you are on.
Also, a line or two of your thoughts about what you’ve read and learned from this post will not be a bad idea. In fact, it is the singular most important thing and what actually gets me motivated to write and write in-depth articles as this one.
Thanks for indulging me by sharing and commenting your two cents on this post!
About Author: [author] [author_image timthumb=’on’][/author_image] [author_info]Sam Adeyinka is a seasoned blogger, a passionate podcaster, a creative writer and a digital marketing strategist who loves teaching young minds how to start, launch, and grow a successful online business. You can download his 0.99cents handbook on Amazon titled “101 Common Blogging Mistakes: And Smart Fixes.”[/author_info] [/author]